Stop Motion Commercial

This video is the first of a series of Amazon Kindle commercials. I have only seen it on youtube, not yet on television however I find that it is a perfect example of a "homegrown"/ amateurish type of commercial for the reason that it utilizes stop motion film, a method pretty much anyone is capable of trying out. For example, in my advertising class my final project is going to be a stop motion film for cereal and once it is finished I am interested to compare the quality of my amateur video to that of the Amazon Kindle.

Kevin Kelly

When the Internet was first becoming popular many thought of it as a new television, a new digital version of media, an electronic newspaper, amongst other simple outlooks. However, we now know that the Internet is much more complex and dynamic than the previously mentioned ideas. The capabilities of the ever-growing Internet are unknown, but it seems Kevin Kelly is very confident in his predictions of what it will grow to eventually be.

I found Kevin Kelly's description of devices as windows to the Internet to be frighteningly accurate. The Internet, a vast intangible world wide web, is equated to a giant machine which we are responsible for creating. Kevin Kelly said that 5% of global electricity is used by the global internet. Humans are becoming increasingly dependent on their wired-in devices, such as cell phones, ipods, laptops, etc. The point is that we are almost ALWAYS connected, and eventually will reach a point where we are always connected. Our everyday natural environment will be web-embedded, everything will connect back to the internet. To think of the natural atomic world and the digital electronic world as one seems sad, but all too realistic. I think there is a necessary division between these worlds, however it seems their collide is inevitable.

The most interesting part of Kevin Kelly's theory for me was the comparison to the human brain. The "machine's" (Internet) complexity is comparable to that of the human brain, but the rate of expansion for the machine is much, much, much faster. So much so that one day the "brain power" of the "machine" will out-power the number of existing and functioning human brains. When that point is reached, will that mean that the internet and its devices will ultimately have control?

Finally, Kelly's take on McLuhanism, or his "McLuhan Reversal Theory" was basically a view that humans will eventually act as the extension of the machine, rather than the machine as an extension of human. We will act as the provider by extending senses that the machine is not fully capable of; feeling, taste, etc. I am not sure I totally agree that one day the roles will completely switch, but it's possible I am just not comfortable accepting that thought.

How Stuff Works Web 3.0

Web 3.0 I found this article on how Web 3.0 is evolving and expected to work. I think it is so interesting that our web, which we all have created, is taking so many of our worker's jobs from them. It is almost as if we have created a monster, and the loss of jobs has no one to blame but ourselves.

Web 3.0

It seems to me as though the direction of 3.0 is heading in a very pervasive direction. The internet is surely becoming more and more a part of our every day lives, whether it is present on our phones, ipods, gps systems in our cars, etc. But more and more we can find that the internet knows us. It is becoming more of a service and more of a friend to us. With the ability to track what we have viewed, what we like, and what we buy, the internet is using this information to make suggestions for buying and viewing. It is as if our computer knows us better than we realize. There is talk of a development of a more intense artificial intelligence capability our computers will be able to express and feel emotions to a certain extent which is pretty scary. In reflection of how far the internet has come, from Web 1.0 which presented information in a very static, one-dimensional format, to Web 2.0 which is very user-generated and dynamic, to Web 3.0 which is omnipresent in our daily lives. The possibilities are endles...

Visual Component

This is my visual component for the Memory Pill. I began by creating a basic elliptical shape and then used the knife and scissor tools to separate and create an outline around each shape. I then used the pen tool to create an infinity like shape to represent the infinite capacity of the mind on the memory pill. Next, I used the type on a path tool to trace the "pill" with years to further enforce the years of memory recall from the memory pill. I think this logo is effective for my project and successfully demonstrates its purpose while being visually appealing.

Digital Illustration Proposal

To accompany my essay on the memory pill, I would like to create a logo for this product. The logo will strive to look professional but also convey a little of what the product does/means.

For the logo I would like to incorporate the eternal or infinity symbol, representing how the pill will cement memories into the brain forever. I am thinking of a spiral effect overlaying a pill with the name of the product across the pill.

My logo will utilize the many tools in Adobe Illustrator. The pen tool could be used and warped to make the spiral image I have in mind. Basic colors and shapes can be used to create the pill itself. The "memory pill" text could be created by the text tools, and then made more professional and appealing after applying other effects to it, such as shadows or embossing.

Adobe Illustrator is the most effective program for this graphic and text-based project.