This video is the first of a series of Amazon Kindle commercials. I have only seen it on youtube, not yet on television however I find that it is a perfect example of a "homegrown"/ amateurish type of commercial for the reason that it utilizes stop motion film, a method pretty much anyone is capable of trying out. For example, in my advertising class my final project is going to be a stop motion film for cereal and once it is finished I am interested to compare the quality of my amateur video to that of the Amazon Kindle.